SWE Branding 101

The importance of brand principles

SWE provides united voice for women in engineering and technology. As members, it is our responsibility to communicate about the Society in unified and consistent ways. SWE brand represents our promises, products, services and differentiates us from other entities. Thus, using the brand the right ways helps us demonstrate who we are as a Society.

Things you should know about SWE Branding

Brand is not just simply a “logo”, but a entails standards of color systems, and use of imagery and their configurations. SWE branding specifically has master brand, and brand extensions.

SWE does provide a wide variety of choices for their members to adapt the Society logo to represents different aspects of the organization. Individuals, sections, or regions can choose to use different colors within the SWE color pallette, different typography, etc, as long as they conform with the standards.

Therefore, every time you use SWE brand on your website, journal paper, swags or apparels, please check whether the logo you are using is up-to-date, and if it agrees with SWE branding standards!

Guideline: http://societyofwomenengineers.swe.org/images/New_Logo/SWE_Brand_Guidelines_07_01_2015.pdf or visit brand.swe.org




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Submit an abstract to WE Local Providence Collegiate Competition!

WE Local Providence is now accepting online abstract submissions for the 2018 Collegiate Competition through Friday, January 26, 2018.

The competition is designed to provide undergraduate and graduate students the opportunity to present their research to a broad technical audience in three styles: short form abstract submission, visual poster presentation and lightning talk discussion.

What to Expect?

  • All entrants are required to submit an online abstract to be considered
  • All online abstract finalists are required to compete in a Poster Competition and lightning talk onsite of their selected conference

Collegiate Competition Criteria

  • Contestants can submit an abstract to all of the five WE Local conferences, but if chosen, are limited to participating at one conference.
  • WE Local collegiate competition finalists must fall into one of two categories: Undergraduate Collegiate and Graduate Collegiate.

For more information, please visit WE Local Providence site.

Hot Topic: Utilizing Counselors and Faculty Advisors

SWE Counselors and Faculty Advisor play very important roles in collegiate sections. This blog post highlights the key expectation for these two roles, and give suggestions on how you, your counselor and/or faculty advisor can help bring the section forward.

SWE Counselor

A SWE counselor should be a professional member, serving as your collegiate section member. Their role is to provide guidance with respect to Society information. Each collegiate section is required to have a SWE counselor, elected annually by your college section and is a member of local professional section of a Region member-at-large (MAL). Your SWE Counselor is a non-voting member. Sections have to update there roster if the SWE Counselor position changes, by emailing membership@swe.org.

Faculty Advisor

A faculty advisor’s goal is to provide connection between your school and your SWE collegiate section. Even though this position is not required, it is recommended by SWE. This position is chosen either by your SWE section, or the school administration. It is the faculty advisor responsibility to oversees the section and making sure that the section follows all school rules and abides to obligations. The faculty advisor does not have to be a paid member of SWE. Therefore, to maintain proper information, please email membership@swe.org.


Further resources

Sarah Koenig, a professional region F SWE member with counseling experience is now sharing with you some information regarding the role:

1.    For what section(s) were you a SWE Counselor for? From your experience, what do you think was the most important aspect of your role?
I am a counselor for the University of Connecticut (Go Huskies!).  I think that the most important aspect of the role is to prepare collegiate members for SWE beyond their section, whether that be doing an orientation for the annual conference, future leadership possibilities, or SWE beyond college.

2.    SWE Counselors usually are not a member of the university where the collegiate section is at. What do you think are the best practices to maintain the connections between the counselor and the section?
I think that the counselor should stay in contact throughout the year by whatever method is best for them- email, phone, in-person, etc. I usually try to attend a couple of the meetings throughout the year (especially ones near the beginning of each semester, where there will be lots of new members), and am on their mailing list/facebook group to keep up with what’s going on with them. I also go out and do a Conference Preparation session, so they are not completely overwhelmed (or unprepared) for their first SWE Conference experience!

3.    How can SWE counselor work together with members with sections without stepping on their toes?
I think that the counselor should check in with members and make suggestions based on what they have observed, but ultimately leave it up to the section to decide what is best for them.  Hopefully, the counselor and section have such a relationship that it can be a dialogue and discussion.

4.    If necessary, do you think is it advisable to combine Counselor /  Faculty Advisor Role?
If it is absolutely necessary for a section to be in good standing, the faculty advisor can serve as the SWE Counselor, provided that he or she is a paid SWE member.  Something that many collegiate sections don’t realize is that a faculty advisor is NOT required to be a section in good standing in SWE HQ’s eyes, but is often a university requirement.  A faculty advisor is important to help the section navigate the college/university requirements of being a student organization, and other university-related things, as well as being an on-site point of contact.  A counselor helps connect the student section to industry, and often the larger SWE organization, with information on scholarships, future SWE roles, etc.  Sometimes, a section will get lucky and their faculty advisor is also a SWE member (which I find to be a best practice), so the faculty advisor can also be a source of all of this information!

5.    For Sections that are newly formed, or in the process of being recognized, what are the first steps of finding a SWE counselor in the area?
A section that is trying to form should first contact the local professional section, as each collegiate section is “assigned” to a professional section.  They can assist in polling their professional membership to see if anyone is interested in the area.  A section can also reach out to alumni that were involved in SWE and might be interested.  There are many counselors who are “long distance” counselors, as there is not a requirement that a counselor needs to come from the section that a collegiate section is assigned to.  This is very common in other regions, where the counselor may be several hours from their section (sometimes in a different state). It can be beneficial to have an opportunity for regular, in-person interaction, but is not required!


SWE website contains very helpful information and free webinar that everyone can access for more information and tips. For further questions, you can contact Diane Peters, Society Counselor/Faculty Advisor Coordinator at counselor-facadv-coord@swe.org, or leave a comment on this post!

Congratulations to Region F Award recipients at WE17!

Spark Award
Marie Cole, Mid-Hudson
For demonstrating with limitless energy the lasting value of mentors in the lives and careers of women engineers; and for global influence on women in the electronics industry.

Outstanding Collegiate Member Award
Genevieve Kane, Rensselaer Polytechnic Institute
For strength as a dedicated graduate researcher and passionate SWE leader, increasing collaboration and connections among women in STEM, improving the graduate student experience, and creating leading-edge technology.

SWE Mission Awards
Gold: Yale University, Clarkson University, University of Rhode Island
Silver: Tufts University, University of Maine, Northeastern University
Bronze: Rensselaer Polytechnic Institute
Best Practice – Mentoring: Yale University
Best Practice – SWE Resource Promotion: Yale University

Rapid Fire – Graduate Competition
First Place: Lisa Volpatti, Massachusetts Institute of Technology

Collegiate Outreach Award – Sponsored by Exxon Mobil Corporation
First Place: Rensselaer Polytechnic Institute

GradSWE at Yale taking the year strong!

Rita Matta – Publicity Chair of Yale GradSWE section, is insanely proud to share with our region all the hard work their group has been putting into recruitment events this year.

Yale GradSWE Executive Board enjoying a retreat at the lake, here in East Lyme, CT

As the start of the school year brings in many curious graduate students looking for ways to be involved, GradSWE at Yale started months in advance to prepare fun, exciting, and informative events for the new students. In July, the executive board attended a SWEboard retreat, where the group leaders spelled out the group’s goals, missions, and anticipated events for the year, while having some fun down-time on the lake! Here, the members were able to plan a grand total of five events for the beginning of the school year, to anticipate the hype and excitement of the school year opening, and to reach to as many interested students as possible.

First, the members hosted a table at the Grad Activities Fair, handing out fliers, answering any questions, and handing out 3-D printed custom made SWE keychains to all those interested. Next, GradSWE hosted an Orientation Panel, gathering a panel of engineering students across many disciplines to answer any questions ranging from research, work-life balance, and life in New Haven. The group also co-hosted a Women’s Welcome, handing out information and speaking to an interdisciplinary group of graduate students interested in joining any women-focused groups here on campus. In addition, GradSWE co-hosted a STEM Outreach Barbeque, as outreach at both Yale and the local community is one of the group’s strongest missions. Lastly, the group ended with a GradSWE Welcome event, gathering many familiar faces from previous events as well as acquainted members, where attendees enjoyed some of New Haven’s best ice cream and were informed of the events in the near future.

3-D printed SWE keychains designed and produced by the executive board

The hard work and planning for these events certainly paid off, as the group increased their member board, as well as interest in some major events all across the board, including outreach and professional development series. The energy from the executive board was not to be missed, as the group was seen in their custom purple shirts, cheerfully advertising and well represented at each event. The fervor, time commitment, and meticulous planning of the GradSWE executive board remains heightened throughout the year with new additional members, where the mission and goal of GradSWE here at Yale remains strong and clear.

Welcome Region F FY18 Leaders!

Congratulations to our FY18 officers, committees and members! To start off a new Fiscal Year, we would like to announce SWE Region F leadership team:


Lieutenant Governor




Professional Senator

Collegiate Senator – RCS

Region Collegiate Rep – RCR

Region Collegiate Community Editor – RCCE

SWE Future Leader – SWEFL

  • Allison Greaney (Yale University)
  • Molly Baker (Yale University)
  • Sarah Pawlowski (Clarkson University)
  • Ryanne Ramadan (University of Connecticut)

Region F Committees

Financial Audit Committee

New Projects Funding Committee

Conference Support Committee

  • Laura Curioso – Chair (SNH)
  • Region F Officers

Region Nominating Committee

Leadership Coaching Committee (SWELCCNewEngland@gmail.com)

Funding Committee

Society Committee Reps

Nominating Committee

Outreach Committee

Graduate Member Coordinator

Membership Committee Chair:

Society Directors

Society President

Society Director of Professional Excellence

Section Spotlight! “Mystery Lane Discovery Challenge” at Springfield Technical Community College

Since February, the SWE affiliate at Springfield Technical Community College, the Girl Scouts of Central and Western Massachusetts, and the Through My Window engineering curriculum have partnered to host a group of local girls for a “Mystery Lane Discovery Challenge” program about engineering

IMG_9907Co-facilitators include STCC SWE affiliate members Darya Bandarchuk, Clair Gu, and Amanda Alkam; Isabel Huff, a K-12 educator member of SWE and outreach coordinator for Through My Window; Crystal Ford, the Through My Window videographer; and Alyssa Delude, a local student and member of Girl Scouts.

Every Tuesday from 6-8, the girls meet on the STCC campus. In the early weeks, they read and listened to the audiobook of Talk to Me, a book by local author and former engineer Sonia Ellis. The book is about a 14-year-old girl named Sadina and her friends who use engineering to solve a crime, keep Sadina’s mom from going to jail, and help Sadina’s little sister Maddie talk (she has an anxiety disorder that often makes her too nervous to speak). The girls loved the book, enthusiastically reading at home between meetings (some even finished the book early!). When they listened to chapters as a group, they immediately raised their hands at the end, asking questions, sharingGirl Scouts 2017 STCC image 7 predictions, and humorously judging the characters’ actions.

Much to their delight, author Ellis has visited the girls on multiple occasions, reading chapters, signing books and answering their questions about writing, publishing, and experiences in engineering.

In addition to reading Talk to Me, the girls dove into interactive online adventures that allowed them to more deeply explore the engineering concepts from the book. In Trapped in Time, they helped Talk to Me character Sadina, her “frenemy” Catalina, and Catalina’s little brother Carl travel to the past to help the Apollo astronauts and the Chicago mayor with engineering design–and then return to the present to escape from a flooding cave. In Rio’s Brain, they searched a virtual mansion to see if it would be possible to create an artificial brain for Sadina’s best friend Rio, whose brain was removed by evil researchers who plan to destroy it. The online adventures include interactive games, journaling, videos, and more.

Other activities have included investigating consciousness and machine consciousness (using paper brains andGirl Scouts 2017 STCC image 6 heads!), exploring the fundamentals of coding by drawing pictures and explaining to others how to draw them, and discussing the limits of artificial intelligence–like whether robots will ever replace pets, doctors, teachers, and actors.

With SWENext flyers in hand, we know these girls are the future of SWE and the future of engineering!


For more information or to find out how you can use Through My Window as part of your SWE outreach, visit teamthroughmywindow.org or email ishuff@stcc.edu.

Through My Window was created by Smith College and Springfield Technical Community College. It is based upon work supported by the National Science Foundation under Grant Nos. 1223868 and 1223460. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

This Mystery Lane Discovery Challenge program was funded through the Girl Scouts of Central and Western Massachusetts by the Women’s Leadership Council, United Way of Pioneer Valley.